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Project Objective:
Generate leads through email marketing. Participate Systems' target market is
VPs of Sales/Marketing of companies with revenues above $250 mill
Vertexera Solution:
1) Performed advanced database segmentation to segregate the emails of the
executives of interest.
2) Managed the development of collateral and email templates throughout the
Strategy to Execution project phases
3) Executed email marketing campaign and provided the client with advanced
reports.
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