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Project Objective:
Generate Webinar participants through email marketing. For this project,
Genesys Labs' target market was executives within the global, Financial
Services and Telecommunications Industry.
Vertexera Solution:
1) Performed advanced database segmentation to segregate the emails of the
executives of interest.
2) Managed the development of collateral and email templates throughout the
Strategy to Execution project phases
3) Executed email marketing campaign and provided the client with advanced
reports.
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