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Project Objective:
Generate leads through email marketing. For the project, Actuate's target
market was CTOs, VPs of engineering, VPs of Sales/Marketing of software
companies with revenues above $250 mill
Vertexera Solution:
1) Performed advanced database segmentation to segregate the emails of the
executives of interest.
2) Managed the development of collateral and email templates throughout the
Strategy to Execution project phases
3) Executed email marketing campaign and provided the client with advanced
reports.
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