Success Stories

Wipro Technologies Finds Simple Way To Uncover More Sales Leads

Wipro Technologies is a company with a long history of success. As part of Wipro Limited, which was first incorporated back in 1945, the company has made a tremendous impact in both their home of India and around the globe. In fact, Wipro was called the 2nd most competitive company in India by Business Today.

As the 20-year old global technology arm of Wipro Limited, Wipro Technologies provides a wide-range of IT and product design services to clients in industries as diverse as manufacturing to telecommunications, retail to publishing, and everything in between. To date, they have worked with more than 250 companies, many of whom are world-recognized corporations, and the majority of those companies continue to work with Wipro Technologies.

The Problem

While the future already seemed promising for Wipro Technologies, smart companies can not simply rest on present successes, so Director of Marketing, Gopi Krish, was brought in to drum up some leads that could be developed into more long-term, mutually beneficial business relationships.

Mr. Krish understood that purchasing leads was one of the easiest and most cost-effective ways to expand their sales pipeline, but finding good leads was not an easy task. In fact, he purchased a number of telemarketing lists that simply could not be used.

The Answer

Mr. Krish heard good things about the lead generation capabilities of Vertexera and although their lists were a little more expensive, he decided to take a chance. After contacting Joe Libarski, Vertexera's president, he purchased several Peoplesoft specific lead lists.

The Results

Mr. Krish and his colleagues at Wipro Technologies were so pleased with the results of the PeopleSoft list that they purchased additional lists almost immediately, including lists for SAP, Siebel, i2, and Ariba. After having used these lists successfully to generate sales leads, the company is also interested in purchasing additional lists.

The Conclusion

While Wipro Technologies was already successful, they could not afford to let their growth stagnate. In order to continue to build their company, they needed to generate more leads that would bring in more clients. With Vertexera's leads, the company found an easy way to accomplish their goal.